As the prevalence of remote work continues to rise, companies must have effective communication strategies in place to connect their employees to the organization.
The powerful impact that effective communication can have on employee performance is clear and undeniable. When communication is clear, consistent, and strategic, it can motivate employees, build trust, and ultimately lead to better business outcomes.
But the connection between internal communications and employee performance goes deeper than just a boost in productivity. When employees feel informed, engaged, and valued, they are more likely to take ownership of their work, collaborate with colleagues, and contribute innovative ideas.
Impact of Connected Teams.
Better connected teams can significantly contribute to the success of a business. When employees have easy access to important information and can communicate effectively with each other, it leads to increased collaboration, improved productivity, and better decision-making. A strong sense of teamwork and communication among employees fosters a positive work culture where people feel valued and engaged. This, in turn, can lead to increased job satisfaction, higher retention rates, and more positive overall business performance. When teams are well-connected, they are better equipped to tackle challenges and achieve common goals, ultimately contributing to the success and growth of the business.
Therefore, a fully optimised IC approach will ensure a unified focus that provides a positive employee experience and impacts numerous business operations. Different communication channels, such as intranet, email, social media, video conferencing, and in-person chats, should be evaluated based on the subject matter and desired communication outcome.
Better Employee Engagement, Better Performance.
Incorporating IC best practices into operations can boost employee engagement, leading to better performance, customer service, employee/client retention, and overall well-being. When employees understand the company’s overall strategy and how their work fits into the bigger picture, they are more likely to be engaged and perform at their best. Through effective communication, employees better understand how their role impacts the company and aligns with the greater good, encouraging employee engagement that affects performance, client interactions, retention, and culture.
Two-way Communication Gives Employees a Valued Voice.
Companies that offer IC methods to amplify employee voices build a platform of trust and two-way communication that supports various business areas, including attracting and retaining top talent, supporting creativity and innovation, and designing and nurturing a great culture. When companies identify ways for employees to contribute to conversations, it encourages them to share their needs and concerns while giving managers an opportunity to demonstrate empathy and support for employees.
Moreover, amplifying employee voices creates a sense of ownership and investment in the company's success. When employees feel they have a stake in the business and that their opinions are valued, they are more likely to take ownership of their work and go the extra mile to ensure the company's success. This level of engagement boosts morale and productivity and translates into better customer service and overall company performance. Additionally, when employees feel heard and respected, they are more likely to speak positively about the company, leading to positive word-of-mouth marketing and helping attract new talent.
Framework to Engage, Inspire, and build Advocacy
At Manara Global, we have seen firsthand the results of our tailored employee engagement strategies put into place for our clients. Our framework, built on the pillars of engage, inspire, and advocate, is a powerful tool for fostering a culture of collaboration, innovation, and accountability within organizations. By engaging employees through regular communication, we help our clients strengthen their connection with them by building a shared understanding of their goals, strategies, and values and encouraging active participation in achieving their objectives.
Inspiring their workforce with compelling stories of success, innovation, and impact can help drive motivation and commitment to excellence. By sharing achievements, recognizing top performers, and showcasing the unique contributions of employees, can inspire others to strive for greatness.
Advocating for the organization by communicating its mission, vision, and impact can help build a strong reputation and attract new talent, customers, and partners. By communicating the value of the organization’s work and the benefits that they provide to society, it can generate support and enthusiasm among key stakeholders.
In short, the IC strategies that we develop for our clients are not just about sending messages but about building relationships, fostering collaboration, and driving positive change. With the right approach and tools, we can harness the power of communication to help our clients create a culture of excellence, innovation, and impact within their organization.
Conclusion
Effective internal communications can be a game-changer for businesses, and it is critical that companies prioritize this function to ensure their employees remain connected and engaged. As the workplace continues to evolve, so must IC practices to meet the needs of employees and achieve business goals.
As Maya Angelou once said, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Effective internal communications can help businesses make their employees feel valued, engaged, and connected, ultimately contributing to the success of the organization.
About Manara Global: A UAE-based strategic communications agency
Manara Global is a strategic communication and advisory agency partnering with businesses, governments, and organisations to enhance their reputation, define their purpose, and shape their communication strategy to connect with audiences in a human-centric way. A single purpose drives us: to help leaders, businesses, and organisations to thrive, make a difference, and succeed.
Our team brings unparalleled experience from the highest levels of government and business, having directly advised Prime Ministers, founders, globally leading CEO’s, boards, and ultra-high-net-worth individuals.