IN FOCUS
When internal communication is clear, consistent, and strategic, it can motivate employees, build trust, and lead to better business outcomes. Better-connected teams lead to increased collaboration, productivity, and better decision-making, fostering a positive work culture that improves job satisfaction and overall business performance.
The Covid-19 pandemic has caused an earthquake to economies and none more so than to global trade. With global trade estimates seeing a rapid decline for 2020 with nearly all regions expected to witness a double-digit decline, our Founding Partner, Robin Gordon-Farleigh, shares his assessment of global trade in the Covid era.
With the rapid spread of COVID-19 across the globe continuing causing countries to declare a state of national emergency whilst they manage the containment of the virus within their borders, people are experiencing disruption to their everyday lives. We look at the role of Government in communicating through this period of great challenge.
For any new corporate or political leader, the first 100 days will be the most vital – it can define your whole leadership tenure and their success in shaping the future. The most successful leaders know that this is when they take on great counsel to navigate the path of success – real leaders listen, they ask the right questions, they make the decisions that count.
Purpose brings a sense of meaning to an organisation, its raison d'être, linking with why it exists, its reason for being and how it operates. Purpose should form an organisations north star forming a fundamental motivation for the business which then navigates the journey that inspires the vision and the development of the strategy that will set the course to arrive at the end objective.
Fashion designer, Christian Dior once said that “without foundations, there can be no fashion”. We believe in the value of building strategic communications that are built on the firm bedrock of strong foundations, supporting the strategic communications approach in delivering messages that resonate with their audiences.
