reputation

Strategic Communications Should Change Decisions, Not Just Explain Them

Strategic Communications Should Change Decisions, Not Just Explain Them

The most valuable communications work often happens before anything is communicated. This article explores how external intelligence can improve organisational judgement and help leaders make better decisions.

,

The Leadership Challenge of Creating Certainty in an Uncertain World

,
The Leadership Challenge of Creating Certainty in an Uncertain World

Every organisation operates with two realities: the reality leaders see from inside the organisation, and the reality stakeholders see from outside it. Strategic communications helps close the gap between the two, reducing uncertainty and strengthening support for change.

,

UNGA Week: The benefits to businesses of aligning with the UN SDGs

,
UNGA Week: The benefits to businesses of aligning with the UN SDGs

It is increasingly clear that the SDGs cannot be achieved solely through the actions taken at the Government level, they have to be achieved through the actions of a range of wider stakeholders with business being a key partner in the realization of the 2030 agenda.

,

Manara Global in conversation with The UK Government's Top Communicator

,
Manara Global in conversation with The UK Government's Top Communicator

Manara Global was honoured to host a dinner for the Executive Director of UK Government Communication. As the top government communicator in the UK leading over 4,000 professional communicators, his insights were invaluable.

,

Without a sense of purpose, no company can achieve its full potential.

,
Without a sense of purpose, no company can achieve its full potential.

Purpose brings a sense of meaning to an organisation, its raison d'être, linking with why it exists, its reason for being and how it operates. Purpose should form an organisations north star forming a fundamental motivation for the business which then navigates the journey that inspires the vision and the development of the strategy that will set the course to arrive at the end objective.