Reputation

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How Culture Communicates National Identity in the UAE

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How Culture Communicates National Identity in the UAE

Cultural institutions do more than reflect national identity. Through the choices they make, they influence what remains visible and what may eventually become part of the national inheritance. In the UAE, this raises a larger question about how cultural institutions communicate through their decisions.

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AI Is Making Communication Easier to Produce and Harder to Govern

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AI Is Making Communication Easier to Produce and Harder to Govern

AI is making communication easier to produce, but harder to govern. As organisations adopt AI tools, the challenge is no longer producing content but exercising judgement about what organisations can responsibly say and who remains accountable for it.

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The Leadership Challenge of Creating Certainty in an Uncertain World

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The Leadership Challenge of Creating Certainty in an Uncertain World

Every organisation operates with two realities: the reality leaders see from inside the organisation, and the reality stakeholders see from outside it. Strategic communications helps close the gap between the two, reducing uncertainty and strengthening support for change.

Reputation and Communication for Business Success in Dubai

Reputation and Communication for Business Success in Dubai

Building a strong reputation is key to success in Dubai's competitive business world. A positive reputation brings numerous benefits, such as customer loyalty, top talent attraction, higher prices, partnerships, and investor confidence. Investing in reputation management underpinned by a strong communications strategy can drive business success.

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UNGA Week: The benefits to businesses of aligning with the UN SDGs

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UNGA Week: The benefits to businesses of aligning with the UN SDGs

It is increasingly clear that the SDGs cannot be achieved solely through the actions taken at the Government level, they have to be achieved through the actions of a range of wider stakeholders with business being a key partner in the realization of the 2030 agenda.